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#MMC35 Campaign Launches @ 90s Con Daytona Beach

Always In The Club teamed up with That's 4 Entertainment and Halifax Repertory Theatre on launching our #MMC35 campaign celebrating the 35th anniversary of The 'All New' Mickey Mouse Club at 90s Con Daytona Beach 2024.


The campaign promotes our youth arts, education and mentoring programs. The launch was supported by 12 reunited Mouseketeers and That's 4 Entertainment who brought together several celebrity icons of the 1990s, including Heather Locklear, Juliette Lewis, Joey Lawrence, Joey Fatone, and cast reunions of Charmed, 90210, Melrose Place, and Sabrina the Teenage Witch, among others.


Hosted by That’s4Entertainment, this year marked the first time 90s Con was held in Daytona Beach. Ormond Beach's Halifax Repertory Theater powered the campaign by providing financial support. Among the 12 Mouseketeers in attendance was Jennifer McGill who is also the artistic director of the Halifax Repertory Theater.


Day One at 90s Con 2024:


Day one featured rehearsals at Halifax for the 90s Con official after-party. We then hit the red carpet and ended the evening back at Halifax Repertory Theatre for our Club Member Meet-up featuring a super fun Karaoke Pizza Party hosted by Mouseketeer Jennifer McGill!




One of the highlights of the weekend of events was during the After-Party produced by Always In the Club:


The founders of 90s Con were inducted into our MMC'89 HALL OF FAME by Always In The Club Foundation board members Jennifer McGill, Tony Lucca and Chasen Hampton, along with program manager Dale Godboldo and Halifax's Jack and Sandy Cook.



90s Con reunites the most iconic stars of the era and has been named by People Magazine as one of the Top 100 Reasons to Love America. Liliana Kligman and Christina Figliolia were honored for their work in transforming nostalgia into impact.



Another highlight was the House of Halliwell Tribute to Shannen Doherty that was presented by Always In The Club and featured the cast of “Charmed” and Brian Austin Green of “Beverly Hills 90210.”



And of course there was the After-party hosted by Mouseketeer Lindsey Alley and featuring performances by O-Town, En Vogue's Rhona Bennett, and The Party, with Mouseketeers Tony Lucca and Jennifer McGill. The evening featured The Party being inducted into the New England Hall of Fame!



The weekend of events ended with our MMC'89 Day of Service. Always In The Club teamed up with Halifax Repertory Theatre on a special Film & TV acting masterclass for youth and a Q&A session for their parents 🎭



The class was led by Mouseketeer Dale Godboldo (The People v OJ Simpson, HBO's Perry Mason, The Sum of All Fears) with support from Halifax's Jennifer McGill (also a Mouseketeer).



Halifax Repertory Theatre is a pillar of the Ormond/Daytona Beach creative community, and we couldn't be more proud to support them and their young artists through our MMC'89 Day of Service. These kids were AMAZING and we were honored to teach them... and in fact learn from them. Thanks for having us, HRT! Visit Halifax Repertory Theatre to learn more about their work: https://www.halifaxrep.com/


GALLERY



EXCLUSIVE PRESS ANNOUNCEMENT: Former Mickey Mouse Club Mouseketeers Are Set to Bring the Magic to 90s Con Florida (Exclusive) | SEE STORY


By Dory Jackson | a Staff Editor for PEOPLE's TV News team. Published on July 12, 2024 12:00PM EDT


It's time to get the party started!


PEOPLE can exclusively confirm that former members of The Mickey Mouse Club are heading to 90s Con Florida in September. So far, Deedee Magno Hall, En Vogue's Rhona BennettTony LuccaChasen HamptonRaquel HerringJennifer McGillDamon PampolinaDale GodboldoLindsey AlleyDavid KaterMylin Brooks and Albert Fields are the confirmed Mouseketeers who are ready to bring the magic and fun to the gathering, helmed by That's 4 Entertainment.


"I'm looking forward to dipping into the 90s nostalgia," member Rhona Bennett says in a statement shared with PEOPLE. "The music, the style, the shows, the life before social media. As Kenny Rogers and Dolly Parton's song says, 'You can't make old friends.' Well, it's almost time to hang with the buddies again. See y'all soon!"


"I love every opportunity to gather with my MMC family, and what better place to reminisce about our Wonder Years than at 90’s Con," says Deedee Magno Hall.

Tony Lucca says the whole crew is "super stoked not only to be asked back to That's 4 Entertainment's 90s Con, but to be celebrating 35 years of The All-New Mickey Mouse Club amongst our 90s peers, fans, and friends." The star also notes that they "had a blast at the inaugural 90s Con in '22, and I look forward to picking up where we left off with THAT after-party!"


Additionally, Jennifer McGill calls the joint appearance "a special opportunity for my past and present worlds to collide in celebrating this incredible decade that brought so much joy." "Always In The Club & Halifax Repertory Theatre both have a heart for enriching young artists’ lives through education and mentorship," she says. "It is my honor to be a part of That’s 4 Entertainment’s 90s Con, commemorating the decade when I decided to work in the arts for the rest of my life."


The event is running from September 13-15 at the Ocean Center in Daytona Beach, Florida. The Mouseketeers in attendance this year will appear throughout the weekend during photo ops with fans and more.


Previously announced casts reuniting include Beverly Hills, 90210, Melrose Place, Charmed and 7th Heaven. Juliette Lewis, Carmen Electra and Jaleel White are also some of the big names set to appear at the weekend-long event.


Additionally, PEOPLE can confirm that the Always In The Club Foundation will serve as the event's official charity partner this year.


Co-founded by reunited cast members from The All-New Mickey Mouse Club and more than 10,000 dedicated fans, the nonprofit organization is inspired by the support that the Mouseketeers received from Disney while young. It also serves as the beneficiary of the celebrity memorabilia auction and will be hosting a sweepstakes to win two free VIP tickets.




 

CAMPAIGN REPORT

Always In The Club Foundation generated more than $62,000 in sales and contributions to help launch the #MMC35 campaign.






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